Zubedy (M) SdnBhd was incorporated on May 24 1994, as a marketing and advertising consultancy. As the company grew, the focus evolved to human development with an emphasis on soft-skills training. In 2001, we launched ZubedyIdeahouse – marketing skewed advertising agency.
Over the years we have also promoted the appreciation of shared traditions and common values we have as Malaysians. We are especially passionate about our Hari Malaysia celebrations. We envision a time when we will truly pay tribute to the myriad cultures that make Malaysians who we are.
We intend to ADD VALUE to everyone and everything
that we interact with and make the world a better place
while continuing to be a profitable endeavour.
To unite people and get people to work together via
facilitation programs, publications, client engagements
and community projects.
1. Providing people the capability and the ability to change.
2. Assisting various organisations during and after mergers to reset the company cultures.
3. Setting up mentoring schemes to retain top talents.
4. Dealing, managing and guiding various generations to be the best that they can.
5. Helping set up effective sales processes for organisations.
6. Transitioning non sales people to sales.
7. Providing the tools that can spark creativity
We believe in balancing profit with people, it is not enough
to make money, but we must also touch people lives and
the world around us positively and with care.
At zubedy, we strongly believe in :
1. Adding values
2. Being Universal
3. Telling the truth
4. Being creative and innovative
5. Knowledge must applied
Zubedy views training as part of a change endeavour. Training must integrate the organizations’ human resource plan with the corporate plan. The five key elements of change are:
| Awareness | Awareness is the trigger that creates turning points in accepting reality. Without awareness, the process cannot, and does not, begin. |
| Knowledge | Knowledge is the understanding of skills needed for a particular task. For example, if the organization needs to be more marketing oriented, the minimum standard is for individuals to have the know-how and ability to perform marketing oriented tasks such as market segmenting, pricing and distribution. |
| Attitude | Attitude develops from an evaluative response towards a subject matter. It is imperative that individual stakeholders embrace the change endeavour wholly. |
| Behaviour | Behaviour is the action and exercise of the implementation. In the context of becoming a marketing oriented organization, stakeholders must take action and work towards that goal. |
| Group Behaviour | Group Behaviour presents the greatest challenge in the change process. Group behaviour must be cultivated in and amongst various divisions working together to achieve the objectives. |
Zubedy can assist in an organization’s initiate, cultivate and implement activities that promote behavioural change towards achieving goals and objectives.
Zubedy training is effective in creating awareness, knowledge and positive attitude in individuals. The co-operation of line managers and management are needed to cultivate and implement activities to achieve desired behaviour and group-behaviour. Zubedy’s follow-up consultations help integrate line managers and management into the process.