Hohas gained vast marketing and sales experiences in his 20 years career with various Fast Moving Consumer Goods (FMCG) companies. He spent his early days in both Sime Darby Trading, Diethelm and Colgate-Palmolive. Subsequently, Ho moved to Nestle Malaysia and established a successful career there for the next 17 years. He managed many well-known brands across various business units in Nestle. Since 2005, Ho led 3 different business units, namely Nestle Ready-To-Drink BU, Milks BU and Dairy BU. In 2012, he was nominated to Nestle Malaysia top management team.
During his 20 years in corporate roles, Ho had developed core competencies in various areas of management. His key areas of expertise are:
Ho built his career in marketing and brand building. A successful marketing plan always starts from deep consumer understandings and insights. Ho led his team in mining deeper consumer truths in all new product development projects. One of his successful launches was Nestle Mat Kool, a very successful local ice cream brand in 1995. Mat Kool now is the leading children ice cream brand in Malaysia. Following, he had also launched a successful lowering cholesterol beverage, NESTLE OMEGA PLUS in 2002. He ensured that the new product concepts are validated carefully by working with various team, consumer insights, brand management and research partners.
Another area of focus is on reigniting the nostalgic brands like NESTUM. Ho and his team worked on reconnecting NESTUM with current consumers leveraging on the strong brand heritage. In 2011, his team relaunched NESTUM brand franchise with new consumer engagement campaign. Since then, NESTUM has regained its position as the favourite hot cereal brand in Malaysia.
In his role as the business unit lead, Ho is also tasked to further build on leading brands like MILO, NESCAFE and KIT KAT. He worked with his team in analysing market consumption trend to identify opportunities for growth. Some of the successful projects are strengthening MILO for breakfast consumption at various touch points capturing on-the-go consumption for NESCAFE at convenience channel leveraging on KIT KAT brand values of ‘having a break’ in building other consumption occasions Portfolio Optimization One of the key business challenges is to evaluate the performance of brand portfolio vis-à-vis current and future business environment. Ho was involved in leading the Milks business unit in revamping its portfolio. His team reprioritized the business opportunities and invested its resources in portfolios to achieve long term sustainable growth for the organization. People Development Ho has always emphasized on developing talent to grow with the business. He believes the important starting point is alignment of business objectives among the team. Following, he invested big part of his time in providing constant coaching for his team and empowered them to achieve the team’s ambition. In the process, many of his team had moved on to bigger roles in their career in Nestle.