No longer can we disregard the
importance of the selling profession; once seen in the
employment world as "an option of last resort". With the
impact of merger and globalization, competition has never
become more intense. Organizations are jostling for a piece of
the market share. The plausible strategy for survival is for
an organization to reengineer itself into becoming a sales and
marketing oriented organization. Aggressive sales plans must
be put into place to capture and increase customer base. To
ensure a steady flow of revenue, there is a need to re-train
and re-orientate the workforce towards the selling profession,
as aptly suggested by James Knox from his book, Salesmanship
and Business Efficiency…
"This country must become sales minded.
Unless we sell our goods, labour is unemployed, office
employees are without work, professional people have their
incomes reduced, business stagnates, and the gloom of
depression settles over the land."
