The workshop will help identify gaps in your marketing strategy and show you how to resolve them. This is a back to basics program. It provides a strong marketing framework, making sure your key strategies are integrated and deliver results.

This workshop is designed by practitioners for practitioners. At the end of the workshop, you are able to merge marketing objectives with sales implementation. You will match your company's capabilities with the market you choose to serve and make a profit!

	A big picture of Marketing.
	Marketing Opportunities - Market Segmentation, Target Marketing and Brand Positioning.
	What branding can do for you.
	Why Marketing Research.
	The Communication Plan and Strategy - Advertising, Sales Promotions and Sales Plan.
	Marketing Planning and Manifesto for sales.
	How to deal with market research and advertising agency.
	How to evaluate tv, radio, print, outdoor, and other below-the-line activities.
	How to get the best out of your advertising budget.
	How to motivate sales people and work with sales leaders.
	Ready to use templates, forms and guidelines.

	This course is designed for people who are hired into sales positions or responsible in achieving a sales target or revenue.
	Executives and Managers who are already involved in marketing management
	Executives and Managers who are earmarked for marketing positions
	Advertising and Promotions Executives/ Managers
	Corporate Communications Executives/ managers
	Business Owners