Branding is fashionable in Malaysia. Organizations spend millions re-launching brands by changing logos and implementing cosmetic modifications in the hope of convincing customers there is a new value. As if attractive logos and taglines are why people buy more and at higher prices!

Powerful brands today owe their successes to great marketing. Marketing always comes first, not the other way round. The Marketing for Top Management program shows how to get your marketing right and how to choose the right market and make a profit.

The program explains how to manage your organization so every part moves at the same speed, faster and more efficient than the competition. (No point in having the best sales team when your distribution system cannot deliver. Or spend money on brilliant advertising and posh product launches when your product and internal people are not ready.)

Choosing the right market ensures that your focus is not wasted on the wrong customers. If you position yourself too widely you'll attract the wrong customers and end up with returns, NPL and customer complaints. Positioning yourself too narrowly can result in lost opportunities and failing on ROI.

Marketing is at the core of your business. Top management must have sound marketing knowledge to play an active role in achieving business goals. Marketing for Top Management is designed by practitioners for practitioners, with discussions and shared views and experiences. You will learn down to earth, practical and applicable ideas, and actionable concepts. At the end of the program you will grasp the big marketing picture and its relation to the rest of the business, and learn how to set and lead a marketing oriented organization.

	The 4 key functions - Innovation, duplication, marketing and general management.
	Marketing framework and how to get it right.
	Marketing sub-systems - People, administration, decision making and unity.
	Setting and maintaining a marketing culture.
	Dealing with marketing related vendors like advertising and market research agencies.
	Key issues in marketing strategies.
	Market segmentation, positioning and ROI.
	Spending less and getting more.

	CEOs and Managing Directors
	Head of Divisions and Departments
	Business Owners and Entrepreneurs
	Sales and Marketing Managers/ Directors
	Leaders in government and semi-government bodies