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Asian Branding
Author: Ian Batey
ISBN: 0-13-066466-9 |
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Basic Marketing
Author: E. Jerome McCarthy, William D. Perreault, Jr.
ISBN: 0-256-08398-3 |
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Big Brand Big Trouble
Author: Jack Trout
ISBN: 0-471-26303-6 |
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Brand Asset Management
Author: Scott M. Davis
ISBN: 0-7879-6394-1 |
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Cases in Advertising
Author: William M. Weilbacher
ISBN: 0-02-425120-8 |
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Creating A Powerful Brand
Author: Leslie de Chernatony & malcolm H. B. McDonald
ISBN: 0-7506-0660-6 |
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Creating Desire
Author: John Machado
ISBN: 983-99129-0-1 |
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Financial Services Marketing
Author: Tina Harrison
ISBN: 0-273-63297-3 |
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How To Advertise
Author: Kenneth Roman and Jane Mass
ISBN: 0312318596 |
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Marketing Challenges
Author: Christopher H. Lovelock
ISBN: 0-07-112513-2 |
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Marketing For Non-Marketing Managers
Author: Patrick Forsyth
ISBN: 0-273-60141-5 |
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Marketing Management
Author: Philip Kotler
ISBN: 0-13-556267-8 |
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Marketing Plans
Author: Malcolm H B McDonald
ISBN: 0-7506-0107-8 |
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Marketing Principles
Author: William G. Nickels
ISBN: 0-13-558205-9 |
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Ogilvy on Advertising
Author: David Ogilvy
ISBN: 1-85375-196-0 |
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Positioning: The Battle For Your Mind
Author: Al Ries And Jack Trout
ISBN: 0-446-30800-5 |
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Principles Of Marketing
Author: Kotler Armstrong
ISBN: 0-13-121276-1 |
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Principles of Marketing
Author: Philip Kotler, Gary Armstrong
ISBN: 0-13-228685-8 |
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Product Design and Development
Author: Karl T. Ulrich & Steven D. Eppinger
ISBN: 007-123273-7 |
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Promotional Strategy
Author: Engel, Warshaw, Kinnear
ISBN: 0-256-08204-9 |
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Strategic Brand Management
Author: Kevin Lane Keller
ISBN: 0-13-041150-7 |
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Strategic Marketing Problems - Cases and Comments
Author: Roger A. Kerin, Robert A. Peterson
ISBN: 0-205-14611-2 |
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The End Of Advertising As We Know It
Author: Sergio Zyman
ISBN: 0-471-42966-X |
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The End Of Marketing As We Know It
Author: Sergio Zyman
ISBN: 0-00-653184-9 |
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The Handbook Of Brand Management
Author: David Arnold
ISBN: 0-021-63279-9 |
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The Practice of Marketing
Author: Douglas W. Smallbone
ISBN: 0-286-11003-2 |
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